Trademark registration
Step-by-step procedure
Trademark registration begins with a search – an analysis of whether the mark could be confused with, or is identical to, trademarks that have already been registered. Without such an analysis, there would be a risk that registration is refused and the registration fee forfeited. If the analysis reveals no conflict, or if the proposed trademark is modified to reduce its similarity to earlier marks, the next step is to prepare the application. The most difficult part of the application is selecting the goods or services within each class, as there are a great many of them. When making your selection, bear in mind that, during the registration process, the owners of earlier trademarks may file oppositions, and it is harder to defend a long list of goods and services against such oppositions than a short one. If no oppositions are filed, or once any oppositions have been successfully dealt with, the trademark is registered. Otherwise, registration is refused.
